Adam On…

It seems that Hannaford supermarket has pulled all of its advertising off at lease one television station claiming the reporting on the recent security breach has been too “aggressive”. Attempts by the television station to get more information from Hannaford have gone unanswered according to the article. (Please note that I have not seen any of the reporting so I am going off the cuff here.)

This seems to be an odd move. Now Hannaford has every right to choose where it advertises its stores, but it seems a bit odd that they would pull advertising simply because they were unhappy with news coverage. Apparently there are no factual errors in the television station’s reports of the incident. It simply seems that Hannaford is hurt by the “aggressive” reporting

Why is this odd you ask? This move by Hannaford smacks of an attempt to control the news stories report about the company. While this may not be the reason the advertisements were pulled, it certainly looks like that.

Is this really a possible perception the company wants the public to have following the recent breach?